Intimate and evocative corporate commercial celebrating year 100th of INA Assitalia. By celebrating its first 100 years of history, INA represent itself today and clearly uphold trust in the upcoming future.
I took care of the 3D animation insert creative script and art direction. By opening a book, the main character starts an extraordinary voyage, from INA Agency to his house; in the sequence you can see urban landscapes unfolding around him in origami fashion.
3D insert ends when entire scene folds up into a familiar Italy boot-alike-shape, while populating with the INA icon blu FLOWERS.